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Social Support Through Digital Media?: Breast Cancer Groups at Facebook
Abstract
This chapter aims to analyze the use of online support groups for breast cancer in Turkey. After describing the general characteristics of such groups, the authors closely analyze the two Facebook groups on breast cancer. The analysis focuses on how the patients read the illness and their struggle to cope with the illness; how social support mechanisms are used; and which aims and motivations are foregrounded. Both quantitative and qualitative techniques are used in the research. Informed by the international research literature, the chapter also tries to underline the similarities and differences of online social media in the Turkish context. Although the main purpose of the groups is to share information, emotional empathy and shared personal experience are also obvious.
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