The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Value Co-Creation: Insights From Consumers, Employees, and Managers
Abstract
Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders. Theoretically, this chapter provides a unique and fresh perspective to the concept of CSR, as it aims at applying, within the Service-Dominant (S-D) logic mindset, the value co-creation happening within a social setting. It adds backing through an empirical study taken mixed qualitative approach in effort to establish a concrete foundation for the interpretation of insights through three different stakeholders (customers, employees, and managers) in a practical, real world environment. Insights allow the formulation and provision of Social Value Co-Creation (SVcC) as a revisited understanding of corporate citizenship that can contribute to a contemporary approach to CSR.
Related Content
|
Edward Mudzimba, Fainos Chokera, Mercy Dube.
© 2024.
23 pages.
|
|
Ricardo Jorge Silva, Paulo Botelho Pires, Catarina Delgado, José Duarte Santos.
© 2024.
24 pages.
|
|
Veronika Keller, Ida Ercsey.
© 2024.
20 pages.
|
|
Ana Isabel Canavarro, Susana Cristina Santos, Joana Vagaroso Tiago.
© 2024.
8 pages.
|
|
Gonzalo Díaz Meneses, Sol Castellanos Pérez Lasala, Maica Amador-Marrero.
© 2024.
28 pages.
|
|
Jamie Neil Coles.
© 2024.
19 pages.
|
|
Edna Mngusughun Denga.
© 2024.
20 pages.
|
|
|