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Sociocognitive Inquiry

Sociocognitive Inquiry
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Author(s): Brian R. Gaines (University of Victoria, Canada) and Mildred L. G. Shaw (University of Calgary, Canada)
Copyright: 2012
Pages: 21
Source title: Social Network Mining, Analysis, and Research Trends: Techniques and Applications
Source Author(s)/Editor(s): I-Hsien Ting (National University of Kaohsiung, Taiwan), Tzung-Pei Hong (National University of Kaohsiung, Taiwan) and Leon Shyue-Liang Wang (National University of Kaohsiung, Taiwan)
DOI: 10.4018/978-1-61350-513-7.ch003

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Abstract

This chapter describes techniques for sociocognitive inquiry based on conceptual grid elicitation and analysis using web-based tools, such as WebGrid, which are designed to elicit conceptual models from those participating in a networked community. These techniques provide an interactive web-based experience with immediate payback from online graphic analysis, that provides an attractive alternative to, or component of, conventional web-based surveys. In particular, they support targeted follow-up studies based on passive data mining of the by-products of web-based community activities, allowing the phenomena modeled through data mining to be investigated in greater depth. The foundations in cognitive sociology and psychology are briefly surveyed, a case study is provided to illustrate how web-based conceptual modeling services can be customized to integrate with a social networking site and support a focused study, and the implications for future research are discussed.

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