Start-Ups for the Generations in Digital Economy

View Sample PDF

Author(s): Iuliana Camelia Stoenică (Valahia University, Romania)and Alina Stanciu (1 Decembrie 1918 University, Romania)
Copyright: 2019
Pages: 13
Source title: Human Performance Technology: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-8356-1.ch002

Keywords: Business Science Reference / Human Aspects of Business / Human Aspects of Technology / Social Sciences & Humanities

Purchase

View Start-Ups for the Generations in Digital Economy on the publisher's website for pricing and purchasing information.

Abstract

This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental value of business: the X Generation has the experience and the financial power; the Millennials have the creativity, passion for the ideas of and DNA technology; and the Z Generation has great freedom and pragmatism.

The IRMA Community

Research IRM

Start-Ups for the Generations in Digital Economy

Purchase

Abstract

Related Content

IRMA Sponsors