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Strategic Analytics Augmented Organization: Fueling the Business Value and Growth

Strategic Analytics Augmented Organization: Fueling the Business Value and Growth
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Author(s): Samir Yerpude (Symbiosis Centre of Innovation and Research, Symbiosis International University (Deemed), India)
Copyright: 2021
Pages: 25
Source title: Using Strategy Analytics to Measure Corporate Performance and Business Value Creation
Source Author(s)/Editor(s): Sandeep Kautish (Lord Buddha Education Foundation, Nepal)
DOI: 10.4018/978-1-7998-7716-5.ch005

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Abstract

Business strategy is all the actions and decisions taken by the management to achieve the business goals for sustaining the competitive edge. A successful business strategy determines the longevity of the organization. The strategists analyse the vision, mission, and values to frame and articulate the business strategy. Different tools such a Business Model Canvas, etc. are then used to create the business model. Once the business strategy is created, it is also equally critical to evaluate the same amidst the changing business environment. For the validation of strategies at all levels, data plays a vital role for the management to proceed with fact-based decision making. Informed decisions based on facts reduce the probability of erroneous results assisting the businesses align to the documented strategy. Strategic analytics practice creates the essential understanding about how the quantitative techniques and methods can be deployed using the structured and unstructured data that assists strategic decision making for the organization.

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