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Strategic Management: Company Management Strategies in a Sustainable Economy
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Author(s): Ionica Oncioiu (Titu Maiorescu University, Romania), Mircea Alecsandru Udrescu (Artifex University, Romania)and Alina Gheorghe (Artifex University, Romania)
Copyright: 2021
Pages: 21
Source title:
Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations
Source Author(s)/Editor(s): Ionica Oncioiu (Titu Maiorescu University, Romania), Sorinel Căpușneanu (Titu Maiorescu University, Romania), Dan Ioan Topor (1 Decembrie 1918 University, Romania)and Dana Maria (Oprea) Constantin (University of Bucharest, Romania)
DOI: 10.4018/978-1-7998-4637-6.ch011
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Abstract
The material presented in this chapter aims to capture some particularities of the strategic management of the company in managing risks and threats, to detect some interference between the managerial strategy and the organizational culture, and to bring to attention the correlations between the vision of the business, the strategic segmentation, and the corporate strategies through which strategic management ensures the behavioral change of the company on the market. The sustainable economy has put in front of the company's strategic management two directions of responsibility: the motivation of the change or the disappearance of the market.
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