IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Strategizing in the Digital World: Aligning Business Model, Brand and Technology

Strategizing in the Digital World: Aligning Business Model, Brand and Technology
View Sample PDF
Author(s): Yvonne Lee (University of Technology, Sydney, Australia)and Martin Kornberger (University of Technology, Sydney, Australia & University of St Andrews, Scotland)
Copyright: 2009
Pages: 20
Source title: Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical, and Financial Perspectives
Source Author(s)/Editor(s): Varuna Godara (CEO of Sydney College of Management, Australia)
DOI: 10.4018/978-1-60566-220-6.ch007

Purchase

View Strategizing in the Digital World: Aligning Business Model, Brand and Technology on the publisher's website for pricing and purchasing information.

Abstract

In the rapidly changing digital marketplace, firms increasingly try to look for new ways to acquire, engage, and retain their consumers. In doing so, they hope to enhance their ability to monitor and predict consumer expression and affiliation while relying on consumers to spread the word about a product. The current state of the industry and enabling technologies that shape development is transitioning from an inexpensive medium for advertising, marketing, and customer support, to a common platform for transactions and business applications for information, communication, commerce, and entertainment as one large consolidated industry. More consumers are accessing the internet using multiple devices and over multiple communications networks, along with changing behavior and consumer patterns. With the evolution of digital media, Web technologies and consumer patterns changing rapidly, we see strategizing in the digital world of new media as essential. It needs to be addressed and understood holistically, including its impact on existing offline business models, branding practices, and the shape of future business models.

Related Content

Bin Guo, Yunji Liang, Zhu Wang, Zhiwen Yu, Daqing Zhang, Xingshe Zhou. © 2014. 20 pages.
Yunji Liang, Xingshe Zhou, Bin Guo, Zhiwen Yu. © 2014. 31 pages.
Igor Bisio, Alessandro Delfino, Fabio Lavagetto, Mario Marchese. © 2014. 33 pages.
Kobkaew Opasjumruskit, Jesús Expósito, Birgitta König-Ries, Andreas Nauerz, Martin Welsch. © 2014. 22 pages.
Viktoriya Degeler, Alexander Lazovik. © 2014. 23 pages.
Vlasios Kasapakis, Damianos Gavalas. © 2014. 26 pages.
Zhu Wang, Xingshe Zhou, Daqing Zhang, Bin Guo, Zhiwen Yu. © 2014. 18 pages.
Body Bottom