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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Strategy to Regulate Online Knowledge Market: An Analytical Approach to Pricing

Strategy to Regulate Online Knowledge Market: An Analytical Approach to Pricing
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Author(s): Zuopeng (Justin) Zhang (State University of New York at Plattsburgh, USA)and Sajjad M. Jasimuddin (Aberystwyth University, UK)
Copyright: 2010
Pages: 14
Source title: Transforming E-Business Practices and Applications: Emerging Technologies and Concepts
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-910-6.ch012

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Abstract

This chapter studies different levels of pricing strategies for an online knowledge market, where consumers ask and experts answer questions to make knowledge transactions. Consumers optimally price their questions to obtain answers and a firm manages the online knowledge market by determining the optimal price allocation to experts. This research identifies two types of consumers, spin-off and mainstream, depending on whether additional utilities will be derived from the market. In addition, we investigate how the firm can use minimal and maximal posting prices to regulate the knowledge market.

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