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Study of Emotional Factors Influencing Professionals' Adoption to E-Payment in Sri Lanka

Study of Emotional Factors Influencing Professionals' Adoption to E-Payment in Sri Lanka
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Author(s): Damith Dhanushka De Silva (Uva Wellassa University of Sri Lanka, Sri Lanka) and Jayaranjani Sutha (Uva Wellassa University of Sri Lanka, Sri Lanka)
Copyright: 2021
Pages: 30
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch079

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Abstract

Electronic payment is widely regarded as a fund transfer between parties electronically for commercial purposes, and it is increasingly being recognized as a key competitive tool in the present situation. While businesses are focusing more on rational factors behind consumer acceptance and adoption of e-payment, academic research is lagging in investigating the emotional factors. This chapter is providing a clear background about how businesses can emotionally influence and motivate consumers to utilize e-payment methods for their day to day transactions. A sample of 460 professionals in Sri Lanka was empirically investigated with the aim of identifying the emotional factors influencing professionals to adopt and use e-payment methods. A structured questionnaire was used to collect data and the exploratory factor analysis identified that the professionals' e-payment adoption was influenced by six different emotional factors. Based on the literature these factors are innovativeness, professional satisfaction, optimism, insecurity, skepticism, and discomfort.

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