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Sustainability and the UK’s Major Food Retailers: Consumer Concentric Cause Marketing Writ Large
Abstract
‘Consumers are increasingly concerned about their own environmental impacts, those of the products they buy and those of the companies at which they shop. These concerns focus on physical impacts such as global warming and on broader social issues such as how their purchasing actions and choices affect the livelihoods of people in other countries’ (Global Coca Cola Retail Research Council Forum, 2009, p. 5).
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