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Sustainable Software Lifecycle for Green Consumerism

Sustainable Software Lifecycle for Green Consumerism
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Author(s): Shah Muhammad Nazmus Saquib (Technical University Munich, Germany)
Copyright: 2018
Pages: 17
Source title: Driving Green Consumerism Through Strategic Sustainability Marketing
Source Author(s)/Editor(s): Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia) and Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)
DOI: 10.4018/978-1-5225-2912-5.ch012

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Abstract

In recent years, consumers are very concerned about environmental issues. However, they often face difficulties to regard this during purchase. This more preponderant domain of ICT includes the scopes of digital media consumption and e-platforms. Cell phones outfitted with sustainability software can be profitable for the marketers by considering consumers' choices in regard to their environmental and biodiversity impacts. This chapter seeks to address the accountability of the digital consumers who care to keep the earth green through their purchases and simultaneously those who design and administrate these digital products that include senior and mid-level professionals from industries and from government authorities.

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