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Taxonomy of C2C E-Commerce Venues

Taxonomy of C2C E-Commerce Venues
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Author(s): Kiku Jones (The University of Tulsa, USA) and Lori N.K. Leonard (The University of Tulsa, USA)
Copyright: 2009
Pages: 5
Source title: Encyclopedia of Information Science and Technology, Second Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-026-4.ch584

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Abstract

The most cited and researched example of C2C e-commerce is through online auctions such as eBay. However, there are many other venues for conducting C2C e-commerce that should be explored that may not necessarily be apparent. As demonstrated by existing research in C2C e-commerce, researchers have focused their studies on venues in which C2C e-commerce is the specified purpose of a site. In addition to these venues, C2C e-commerce can be facilitated in places such as online communities, Web-based discussion forums, consumer blogs, and chat rooms. Each of these venues needs to be explored before a complete representation of C2C e-commerce can be made. Differences in how a consumer views each of the C2C e-commerce venues may be expected to alter the factors affecting his/her determination to participate in C2C e-commerce in the various venues. To help researchers in structuring the potential venues and classifying factors affecting participation, this article presents a taxonomy of the C2C e-commerce venues and a description of the types of venues found in the categories. The next section provides a background discussion of each venue discussed in the taxonomy. Following that will be the presentation of the taxonomy. Future trends and conclusions are provided at the end of the article.

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