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Teaching the Sociolinguistics of Tourism
Abstract
In the spring semester of 2012 the author taught a new course in the graduate program in linguistics at a comprehensive state university in a large American metropolis: Language and Tourism. For the first time in at this university, a graduate course focusing solely on the analysis of tourism materials, e.g. official tourism websites, travel programs, brochures, etc., was offered as an elective to students who had taken a sociolinguistics course without such a narrow focus. Thirteen students pursuing their Master of Arts (MA) degrees – twelve in the MA Program in Linguistics and one in the MA Program in Teaching English as a Second Language (TESL) – enrolled in and successfully completed this course. This chapter, which provides an overview of a graduate level linguistics course in Language and Tourism based on the author's critical reflections on teaching (Brookfield, 2017), offers suggestions for how sociolinguistic concepts can be taught through the study of tourism and encourages more linguistic-based research in the instruction of tourism studies.
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