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Technology Leverages a Community University Collaboration
Abstract
This chapter reports on two University of Southern California collaborations that partner business communication classes with not-for-profit agencies. It argues that technology-enhanced communitybased collaborations support university initiatives and empower students to be better business writers, engage in community issues, and prepare for 21st century communication strategies. Because business requires teams, networks, and technological communication to operate within a diverse global workplace, business schools need to prepare students to professionally manage the communication decisions and media. Furthermore, it asserts that the collaborations among faculty and the university administrators undergird and promote these undergraduate community projects. It examines the background, goals, issues, assessments, future plans, and recommendations for leveraging university-community projects with technology.
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