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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The 2018 Facebook Data Controversy and Technological Alienation

The 2018 Facebook Data Controversy and Technological Alienation
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Author(s): Ananda Mitra (Wake Forest University, USA)and Yasmine Khosrowshahi (Wake Forest University, USA)
Copyright: 2021
Pages: 13
Source title: Encyclopedia of Information Science and Technology, Fifth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3479-3.ch032


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The controversy surrounding the way in which data was obtained and used by a private corporation, Cambridge Analytica, in connection with the US Presidential election of 2016 begs a series of questions and points to the critical connection between big data and a variety of fundamental human imperatives such as privacy and freedom of expression amongst others. This chapter uses the issues surrounding the controversy as a point of departure to explore two related issues – first the way in which the “technologically alienated” individual makes technological decisions without being mindful of the consequences of the technological choices and secondly the way in which the alienation can be utilized to obtain detailed information from the structured and unstructured data that makes up the gigantic corpus of big data.

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