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The Communication and Translation of Data and Analytics-Driven Insights
Abstract
This chapter explores and develops a framework to more effectively develop and utilize data and analytics-driven insights within a business. The key components of the framework are first derived from how the business, the analyst, and the computer communicate with each other. This results in clear distinctions between the language of the business and the language of the computer that positions the analyst within a conceptual chiasm. This positioning means that the analyst must first and foremost play the role of translator. The implications of this positioning within the framework arguably creates a more consistent conceptual model with more explanatory power than is typically found in popular business blogs and articles on the topic. As a result, potential strategies are developed from the framework to enable more successful data and analytics efforts, hiring practices, and communication strategies.
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