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The Industry of Cruises: Neglecting Hospitality
Abstract
This chapter discusses critically the modern definition of hospitality and mobility. As a social institution, hospitality encourages contact with strangers. This creates a latent risk because host and guests are not familiar with the intention of the other. In the luxury of shipping lines and cruises, the sense of hospitality as an inter-tribal pact of protection is neglected. Reducing the displeasure to zero degrees, cruises are disciplinary mechanisms of control and indoctrination that hide “the other” who is not legally authorized to be on board. This discussion is not new in tourism fields, from the inception of bubble tourist literature. However, disasters are only a question of time whether the risk is ignored. From Titanic to Costa Concordia, despite the sentiment of omnipotence cruises wake up, any human error or technical failure may lead the ship to the collapse. This suggests that the quest of zero-risk society not only is a fallacy but a dangerous path to follow.
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