The Nature of Digital Leadership in Managing Employees Through Organizational Culture

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Author(s): Seda Mengü (Istanbul University, Turkey), Mehmet Murat Mengü (İstanbul Arel University, Turkey), Yeşim Güçdemir (Istanbul University, Turkey)and Abdurrahman Seçkin Canan (Kadir Has University, Turkey)
Copyright: 2020
Pages: 21
Source title: Business Management and Communication Perspectives in Industry 4.0
Source Author(s)/Editor(s): Ayşegül Özbebek Tunç (Istanbul University, Turkey)and Pınar Aslan (Bursa Technical University, Turkey)
DOI: 10.4018/978-1-5225-9416-1.ch009

Keywords: Business Science Reference / Communication Studies / Education / Management Science

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Abstract

Thinking, decision-making, and visions have changed with digitalization, which transforms the climate and culture of the corporations and enables the emergence of new institutional behaviors and organizational environments. Should leaders and PR professionals change their current strategies to adapt themselves to the new digital environments? What strategies can the digital leaders utilize to connect with the employees of the future? One of the organizations that have been influenced the most by the digital transformation is the start-ups companies. The managers of the future will need all the flexibility, emotional intelligence, and creative thinking. Thus, the purpose of this study is to determine the influence of digital leadership on start-up companies regarding technological and social influences of the digital age across different demographics. Thus, a short questionnaire was implemented through semi-structured in-depth interviews in order to find out the influences over organizational culture. In this context, the leaders of eight start-up companies from Turkey were interviewed.

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