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The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation
Abstract
Globalization and the resultant transition to virtual work are changing the dynamics of critical business relationships today. The organizational fabric is undergoing a transformation. The new knowledge economy, coupled with the modern customer based relationship approach has transformed the shape of business, catalyzed further by the internet revolution. Shrinking distance barriers and the emergence of new ways of building and delivering products and services online, is enabling the rapid globalization of markets. This chapter traces how the new knowledge economy, along with the modern customer based relationship approach, impacts the organizational fabric. The collaborative Web along with the e-enterprise, has brought into vogue the use of emergent social software platforms within companies, or between companies and their partners or customers. This, along with organizational willingness to take risks, has created new opportunities for companies in the domain of innovation, Internet based collaboration and co-creation.
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