The New Technological Trends in Customer Relationship Management (CRM) to Unveil Opportunities for Developing Countries

View Sample PDF

Author(s): Cagla Seneler (Yeditepe University, Turkey)and Rana Kadioglu (Yeditepe University, Turkey)
Copyright: 2021
Pages: 10
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch146

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

Purchase

View The New Technological Trends in Customer Relationship Management (CRM) to Unveil Opportunities for Developing Countries on the publisher's website for pricing and purchasing information.

Abstract

The main theme of the thesis is how new technological trends will shape the future of Customer Relationship Management (CRM) and to provide opportunities for developing countries. CRM is the whole set of methods that companies use to make the most efficient, most effective, and ultimately profitable relationship they have with existing or potential customers. The concepts of internet of things (IoT), artificial intelligence (AI), cloud CRM and social CRM which are frequently heard today are examined in this thesis. For developing countries, these trends will create various opportunities in particular were explained with examples from Turkey. Although CRM is not a completely understood concept, companies will create the future of CRM by following the new trends.

The IRMA Community

Research IRM

The New Technological Trends in Customer Relationship Management (CRM) to Unveil Opportunities for Developing Countries

Purchase

Abstract

Related Content

IRMA Sponsors