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The Patient Added-Value to Healthcare Delivery
Abstract
Patients are not considered passive recipients of the healthcare offer anymore. They can play an active role in the process of health service provision. This chapter has the scope to address the possible facets of such contribution, identifying the main areas of activity. The chapter starts with background information about service co-creation, a social and scientific paradigm born within service industry and marketing theory, recently adapted to the healthcare sector. Then the analysis continues with the description of two key spheres of patients' activities and contributions to healthcare delivery: education and research and development. It ends with conclusions and future research directions.
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