The Rise of Digital Transformation Within Businesses in the Pandemic

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Author(s): Nihal Yazici (Yalova University, Turkey)and Nilsah Cavdar Aksoy (Galatasaray University, Turkey)
Copyright: 2022
Pages: 23
Source title: Handbook of Research on Digital Transformation Management and Tools
Source Author(s)/Editor(s): Richard Pettinger (University College London, UK), Brij B. Gupta (Asia University, Taichung, Taiwan & Lebanese American University, Beirut, Lebanon), Alexandru Roja (Babeș-Bolyai University, Cluj-Napoca, Romania)and Diana Cozmiuc (Ioan Slavici University, Timisoara, Romania)
DOI: 10.4018/978-1-7998-9764-4.ch002

Keywords: Business Science Reference / Knowledge Management and Library Science / Management Science / Technology Adoption & Evolution

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Abstract

Because of the threat it poses to human health around the world, the COVID-19 pandemic has had devastating effects on the economies of all countries. Businesses had to change their business models, working conditions, marketing communication, technology usage, strategy development, and supply chain relationships in order to continue operations that had come to a halt. In order to realize this change in the best way, businesses have attempted to integrate digital tools into their business processes. As a result, the business world experienced a rapid digital transformation. Based on those, the purpose of this chapter is to investigate the impact of the rise of digital transformation on businesses during COVID-19. The existing literature and reports were reviewed for this purpose. It is thus discussed how businesses experienced digital transformation during COVID-19.

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The Rise of Digital Transformation Within Businesses in the Pandemic

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