The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business

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Author(s): David J. Burns (Kennesaw State University, USA), Debra K. Mooney (Xavier University, USA)and Kathy S. Schwaig (Kennesaw State University, USA)
Copyright: 2019
Pages: 16
Source title: Mission-Driven Approaches in Modern Business Education
Source Author(s)/Editor(s): Brent Smith (Saint Joseph's University, USA)
DOI: 10.4018/978-1-5225-4972-7.ch007

Keywords: Business Education / Business Science Reference / Education / Higher Education

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Abstract

In the present competitive environment, it is becoming increasingly important for schools and colleges of business to establish distinctive identities to differentiate themselves from their competition and to provide unique offerings to best prepare their students to be adept contributors in their future careers. The missions of schools and colleges of business play a key role in this endeavor. Once identified, however, maintaining a unique identity can be more difficult than initially establishing one. This chapter proposes the use of chief mission officers (CMOs) as key individuals or groups of individuals as a means to ensure continuing integrity of the mission of a school or college of business to facilitate the maintenance of a distinct position in the marketplace.

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