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The Role of Institutionalized Corporate Communication Function on Good Governance: An Empirical Analysis on Turkey
Abstract
Corporate communication practice contributes to the good governance of the corporations only if it is used as a strategic management tool. This requires an institutionalized and consistent communication management function in corporations. In this context the study empirically tests the influence of institutionalized corporate communication function on the good governance of firms listed at Borsa Istanbul 100 Index (BIST100). The study also explores the role of institutionalized corporate communication function on identifying the stakeholders of the firms. Findings reveal that there is statistical association not only between institutionalized corporate communication function and good governance but also between institutionalized corporate communication function and stakeholder identification process at BIST100 listed firms. This research is important in the sense that it is the first research that empirically exhibits the association between institutionalized corporate communication function and good governance in Turkey.
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