The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Use of Digital Devices in Marketing Library Products in an Inclusively Engaged Academic Library
Abstract
This chapter scrutinizes and identifies critical issues in the use of digital devices, opportunities and challenges in marketing library products and services in academic libraries. It surveys and examines empirical literature as a review method on the use of digital devices in an engaged academic libraries in marketing library products and services. From the findings, it was revealed that library products and services are underutilized because of lack of marketing strategies and programmes to create awareness of available resources and services in academic libraries. This resulted from negative attitude and behaviours towards reading culture among library users. The implications of this study is in the operations of academic libraries in various academic institutions and the community at large. This made easier accessibility of information and to retain library users to visit and use library products and services. Digital devices transform and widening up the reach, management, storage and delivery. It diversifies library users' demands stimulated by developments of technologies. Also, digital devices make library products and services more interactive hence maximize utilization of library products and services. They influenced attitudes, behaviours and perceptions of library users into a positive reading habits. Therefore, there is a great need to employ digital devices in marketing library products and services in academic libraries. The challenges involve library users' over expectations, diverse needs, wants and choices emanated from technological evolutions, poor ICT infrastructures, insufficient bandwidth, lack of knowledgeable librarians and copyright and intellectual property rights. Also, wide digital split in developing countries compared to developed world and the threats of technologies to librarianship which make librarians to remain redundant and their roles being replaced by digital devices.
Related Content
|
Laura Douglass Marion, Casey M. Wooster.
© 2023.
19 pages.
|
|
Christine R. Andrews, Kimberly A. Donovan, Carolyn White Gamtso, C. C. Hendricks, Emily L. Kerr, Kathleen H. Norton, Susanne F. Paterson.
© 2023.
26 pages.
|
|
Gary Marks, Jr., Neil Grimes, Bonnie Lafazan.
© 2023.
22 pages.
|
|
Thura Mack, Kristina Clement, Chloe J. Freeman, Madison Betcher.
© 2023.
18 pages.
|
|
Michael Rodriguez, Nathan Mealey, Charlie Barlow.
© 2023.
16 pages.
|
|
Keith T. Nichols, Bryan J. Sajecki, Cynthia A. Tysick.
© 2023.
23 pages.
|
|
Megan Margino Marchese.
© 2023.
27 pages.
|
|
|