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The Use of Soft Computing in Management

The Use of Soft Computing in Management
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Author(s): Petr Dostál (Brno University of Technology, Czech Republic)
Copyright: 2014
Pages: 33
Source title: Handbook of Research on Novel Soft Computing Intelligent Algorithms: Theory and Practical Applications
Source Author(s)/Editor(s): Pandian M. Vasant (Petronas University of Technology, Malaysia)
DOI: 10.4018/978-1-4666-4450-2.ch010

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Abstract

The decision-making processes in management are very complicated because they include political, social, psychological, economic, financial, and other factors. Many variables are difficult to measure; they may be characterized by imprecision, uncertainty, vagueness, semi-truth, approximations, and so forth. Soft computing methods have had successful applications in management. Nowadays the new theories of soft computing are used for these purposes. The applications in management have specific features in comparison with others. The processes are focused on private corporate attempts at money making or decreasing expenses. The soft computing methods help in decentralization of decision-making processes to be standardized, reproduced, and documented. There are various soft computing methods used in management-classical ones and methods using soft computing. Among soft computing methods there belongs fuzzy logic, neural networks, and evolutionary algorithms. The use of the theories mentioned previous is important also in the sphere of analysis and simulation. The case studies are discussed in the article. It can be mentioned, for example, which way should be used to address the potential customer (fuzzy logic), which kind of customer could be provided by a loan or a mortgage (neural networks), the sorting of products according to the kind of customers (genetic algorithms), or solving the travelling salesman problem (evolutionary algorithms).

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