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The Use of Sustainable Business Model Archetypes in the Design of Circular Business Models in the Digital Economy

The Use of Sustainable Business Model Archetypes in the Design of Circular Business Models in the Digital Economy
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Author(s): Marek Jabłoński (WSB University in Poznań, Poland)
Copyright: 2020
Pages: 18
Source title: Networked Business Models in the Circular Economy
Source Author(s)/Editor(s): Bogdan Nogalski (WSB University in Gdańsk, Poland), Agnieszka Anna Szpitter (University of Gdańsk, Poland), Adam Jabłoński (WSB University in Poznań, Poland)and Marek Jabłoński (WSB University in Poznań, Poland)
DOI: 10.4018/978-1-5225-7850-5.ch001

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Abstract

Archetypes of sustainable business models can be used to the elaboration of archetypes of business models that combine the assumptions of sharing economy and circular economy as part of their categorization. The chapter presents the assumptions of conceptualization and operationalization of potential model solutions in the field of using archetypes of sustainable business models in the design of circular business models in digital economy. The chapter has an epistemological character described in ontological, epistemological, and methodological categories, but also with the use of an axiological sense. The aim of the chapter is to develop and indicate the principles of designing business models based on the concepts of sharing economy and circular economy using archetypes of sustainable business models in range of digital environment of business.

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