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Theoretical Opportunities for Rural Innovation and Entrepreneurship Research

Theoretical Opportunities for Rural Innovation and Entrepreneurship Research
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Author(s): Sachithra Lokuge (RMIT University, Australia)
Copyright: 2021
Pages: 18
Source title: Rural Entrepreneurship and Innovation in the Digital Era
Source Author(s)/Editor(s): Sachithra Lokuge (RMIT University, Australia) and Darshana Sedera (Southern Cross University, Australia)
DOI: 10.4018/978-1-7998-4942-1.ch015

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Abstract

Even though rural entrepreneurship and rural innovation have been studied for decades, the advent of social media, mobile, analytics, cloud computing, and internet of things—also referred to as digital technologies—has provided new opportunities and challenges for this vast discipline. As a result of the advent of digital technologies, we see new business models, new processes, products, and services emerging in the market. Such opportunities challenge the orthodox view of IT use and innovation, opening new avenues for researches, and challenges the existing theoretical understanding. This chapter is an attempt to understand the existing literature on rural innovation and entrepreneurship in information systems discipline and to identify opportunities for rural entrepreneurship and innovation in the digital era.

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