The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Trust in B2C E-Commerce for the New Zealand Maori
Abstract
This study was performed to allow an understanding of some of the elements of trust that are apparent to encourage the Mäori Internet shopper to feel comfortable to shop online. Mäori arrived in New Zealand from the Pacific over 1,000 years ago. Since then, New Zealand was colonised by Europeans in the 19th century. As a result, the Mäori have become a minority (Belich, 1996). That is, their culture, language and values have become secondary to those of the dominant European culture (Liu, Wilson, McClure & Higgins, 1999). Mäori have been defined as including “all those who identify themselves as belonging to the New Zealand Mäori ethnic group, either alone or in combination with any other ethnic group” (Statistics New Zealand, 1998, p. 94).
Related Content
|
Christine Kosmopoulos.
© 2022.
22 pages.
|
|
Melkamu Beyene, Solomon Mekonnen Tekle, Daniel Gelaw Alemneh.
© 2022.
21 pages.
|
|
Rajkumari Sofia Devi, Ch. Ibohal Singh.
© 2022.
21 pages.
|
|
Ida Fajar Priyanto.
© 2022.
16 pages.
|
|
Murtala Ismail Adakawa.
© 2022.
27 pages.
|
|
Shimelis Getu Assefa.
© 2022.
17 pages.
|
|
Angela Y. Ford, Daniel Gelaw Alemneh.
© 2022.
22 pages.
|
|
|