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Twitter and Political Elections
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Author(s): Fabian Ströhle (Technische Universität München, Germany)and Timm Sprenger (Technische Universität München, Germany)
Copyright: 2012
Pages: 17
Source title:
Encyclopedia of Cyber Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany - SUNY, USA)
DOI: 10.4018/978-1-4666-0315-8.ch084
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Abstract
The rise of Twitter has changed human communication behavior not only in the political domain, but also in many other fields. Individuals are increasingly using microblogging platforms like Twitter for political deliberation, making full use of the features offered for discussions and social networking. At the same time, politicians and political parties hop on the bandwagon, using Twitter to reach a larger audience and communicate to constituents. As is the case for blogs, the political Twittersphere is fragmented along party lines, but stimulates communication between different ideological clusters. The publicly available discussions on Twitter can serve as a basis for election forecasts and have the potential to complement opinion polls and prediction markets in the future.
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