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Uberization (or Uberification) of the Economy
Abstract
The global availability of the internet, along with innovations (innovation comes in a variety of products, services, and applications), explain certain aspects of the dynamics of the innovation process, the diffusion of technology, and the development of various platforms (product and service marketplace, social networking platform, content platform). Uber has been a driving force behind the emergence of new kinds of platform services connecting consumers and providers in real time and organizing information without any ownership of the products concerned. Uber has changed the rules of the economic game and its success has inspired the term “uberization.” Uberization exposes both traditional groups to direct competition with new entrants (especially peer-to-peer platforms operators). This fast-growing phenomenon is seen today as an important feature of economic transformation.
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