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Understanding Green Attitudes

Understanding Green Attitudes
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Author(s): Aysen Coskun (Akdeniz University, Turkey)
Copyright: 2018
Pages: 21
Source title: Driving Green Consumerism Through Strategic Sustainability Marketing
Source Author(s)/Editor(s): Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia) and Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)
DOI: 10.4018/978-1-5225-2912-5.ch004


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Many environmental researches are interested in attitudes. Particularly in consumer behavior studies, attitudes are frequently used to identify the determinants of behavior. This chapter provides a framework for green attitude, first by focusing on its components and formation. The attitude-behavior gap is also discussed by categorizing a number of variables that are found to affect this relationship in the environmental literature. Following sections provide well-established scales of green attitudes and how they are measured. Finally, insights for green attitude change are discussed, along with future research directions, which underline the importance of new methods for attitude measurement.

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