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Understanding Inter-Relational Dynamics of Different Factors Impacting the Cymbidium Orchids-Based Economy in Sikkim, India Using DEMATAL

Understanding Inter-Relational Dynamics of Different Factors Impacting the Cymbidium Orchids-Based Economy in Sikkim, India Using DEMATAL
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Author(s): Bibeth Sharma (Sikkim Manipal University, India), Saibal Kumar Saha (Sikkim Manipal University, India) and Ajeya Jha (Sikkim Manipal University, India)
Copyright: 2020
Pages: 18
Source title: Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
Source Author(s)/Editor(s): Patricia OrdoƱez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China) and Kwok Tai Chui (The Open University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-7998-0357-7.ch016

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Abstract

Floriculture based economy is slowly increasing throughout the world. Orchids, which were once found only in the wild are now being widely cultivated and being sold in the market. In this chapter, an attempt has been made to understand the inter-relational dynamics of different factors impacting the cymbidium orchids-based economy in Sikkim, India using DEMATAL. A total of 14 factors were identified in this regard and based on expert opinion, these factors were rated and analysed using DEMATAL. The cause and effect relationship of the different factors was established in the process. It was found that policy, technology, e-commerce, floricultural parks, certification and infrastructure are the causes while cold chain, quality, pricing, promotion, market development, product development, entrepreneurs, and farming are the effects.

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