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Usability Audit Model for Tourism Destination Websites
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Author(s): Simón Alba-Muñoz (University of Málaga, Spain), María-Mercedes Rojas-de-Gracia (University of Málaga, Spain)and Plácido Sierra-Herrezuelo (University of Málaga, Spain)
Copyright: 2021
Pages: 29
Source title:
Innovations in Digital Branding and Content Marketing
Source Author(s)/Editor(s): Subhankar Das (Duy Tan University, Vietnam)and Subhra Rani Mondal (Duy Tan University, Vietnam)
DOI: 10.4018/978-1-7998-4420-4.ch008
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Abstract
In a globalized world, tourist destinations must have a website containing accurate information for potential tourists. However, there is currently no model that serves as a guide to evaluate the usability of tourism websites. A web usability audit manual is presented in this work with the application of a case study methodology, which combines theoretical contributions with those of a real audit of a tourism institution. Apart from the description of the manual itself, the results of this work have made it possible to identify a series of actions to be taken into account, as well as others that should be avoided when a usability audit is being carried out in the tourism field.
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