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Utilizing Complexity Theory and Complex Adaptive Systems in Global Business

Utilizing Complexity Theory and Complex Adaptive Systems in Global Business
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Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: 2016
Pages: 26
Source title: Handbook of Research on Chaos and Complexity Theory in the Social Sciences
Source Author(s)/Editor(s): Şefika Şule Erçetin (Hacettepe University, Turkey) and Hüseyin Bağcı (Middle East Technical University, Turkey)
DOI: 10.4018/978-1-5225-0148-0.ch018

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Abstract

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.

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