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Utilizing Information Science and Technology in Franchise Organizations
Abstract
Franchising involves with grating and receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs. In this paper we first discuss the information science of franchising, including franchisor/franchisee relationship and the essential indicators needed to pertain and flourish the good relationship; and the inevitability of collaborative learning and innovation, which leads us to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, we discuss that an attention-based IT infrastructure that will enable the knowledge sharing and dissemination between the franchisor and the franchisee.
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