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The Virtual Corporation and Trust: Balancing Between Identity and Innovation

The Virtual Corporation and Trust: Balancing Between Identity and Innovation
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Author(s): Wendy Jansen (Royal Netherlands Military Academy, The Netherlands), Hans P.M. Jagers (Royal Netherlands Military Academy, The Netherlands)and Wilchard Steenbakkers (Royal Netherlands Military Academy, The Netherlands)
Copyright: 2002
Pages: 18
Source title: Managing Virtual Web Organizations in the 21st Century: Issues and Challenges
Source Author(s)/Editor(s): Ulrich J. Franke (Cranfield University, UK)
DOI: 10.4018/978-1-930708-24-2.ch003

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Abstract

Virtual corporations are seen as new organisational forms to ensure knowledge sharing and innovation. In this chapter the reason for the knowledge-creating competence of virtual corporations is explained. A shared identity and mutual trust of the participants are of paramount importance to innovation. Virtual corporations are in fact balancing on a tightrope. They have to create an identity which is strong enough for the participants to trust each other. At the same time the identity shared by the participants of the virtual corporation must not become so strong that very promising innovative avenues are blocked. ICT will fulfil an important function here which is mainly aimed at the support of the social relation between the participants.

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