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Visual Identity Design for Responsive Web
Abstract
Responsive web design, which works for multiple screen sizes and devices, has changed the web ecosystem. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of the nature of its flexible or liquid layout and navigation. The purpose of this chapter is to identify design strategies for managing the visual identity of a site, the placement of images, and navigation methods that work consistently across the framework of responsive websites and devices.
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