Web Use in Public Relations Education: A Portuguese Example

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Author(s): Sónia Pedro Sebastião (Technical University of Lisbon, Portugal & Center for Administration and Public Policies, Portugal)
Copyright: 2013
Pages: 21
Source title: Social Media and the New Academic Environment: Pedagogical Challenges
Source Author(s)/Editor(s): Bogdan Pătruţ (Vasile Alecsandri University of Bacău, Romania), Monica Pătruţ (Vasile Alecsandri University of Bacău, Romania)and Camelia Cmeciu (Danubius University of Galati, Romania)
DOI: 10.4018/978-1-4666-2851-9.ch011

Keywords: Educational Technologies / Information Science Reference / Media & Communications / Social Networking

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Abstract

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

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Web Use in Public Relations Education: A Portuguese Example

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