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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

What Does Digital Media Allow Us to “Do” to One Another?: Economic Significance of Content and Connection

What Does Digital Media Allow Us to “Do” to One Another?: Economic Significance of Content and Connection
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Author(s): Donna E. Alvermann (University of Georgia, USA), Crystal L. Beach (University of Georgia, USA) and George L. Boggs (Florida State University, USA)
Copyright: 2018
Pages: 24
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch057

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Abstract

The purpose of this integrative review of theory and research is to assess the economic impact of digital media in ways that are unreached by instrumental means of measuring economic activity. Specifically, we use three overarching arguments identified from a review of the literature that broadly defines the economic force of digital media content in contemporary society. We contextualize those arguments in terms of current issues in the field and gaps in the research base before concluding with a discussion of the implications of what we learned for education, civic engagement, social practice, and policy.

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