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What If Devices Take Command: Content Innovation Perspectives for Smart Wearables in the Mobile Ecosystem

What If Devices Take Command: Content Innovation Perspectives for Smart Wearables in the Mobile Ecosystem
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Author(s): Andreu Castellet (University of Murcia, Spain)
Copyright: 2018
Pages: 20
Source title: Wearable Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-5484-4.ch055

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Abstract

The new generation of wearables, marketed as consumer electronics products, can be interpreted as a sign of radical innovation leadership from mobile device producers. Since the appearance of the iPhone –and also later of the iPad-, terminal vendors had lost traction as triggers of innovation within the mobile content ecosystem, giving way to the current platform-based paradigm of leadership. This paper proposes examining the innovation potential of wearable devices on the whole mobile set of actors, starting from a two-scenarios premise: one of sustaining innovation, and a second scenario of more prominent influence. The research finds significant innovating potential for the smart kind of wearables, with a range of influence that can modify the course of all current mobile players. Also, it points at the possibility that a strong development of these items can eventually give birth to a new kind of media, specifically conceived for the wearable experience.

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