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Working With New Media on Strategic Corporate Social Responsibility Campaigns
Abstract
The reflections of recent developments in information communication technologies are seen in communication environments. The dramatic rise of new media vehicles is a remarkable point. New media applications are seen in daily life as well as in the process of corporate communication. At this point, it is important to note that corporations cannot be considered separate from their social environments and that they have a responsibility for their society. The social responsibility practices that play an important role in the shareholder communication, which is a part of corporate communication are noteworthy. At this point, the choice of communication means is of great importance in delivering the messages of social responsibility campaigns and creating the desired awareness. It is seen that new media tools and environments are preferred for transmitting the messages of these campaigns. According to this study, it can be seen that social media can be accepted as an effective and efficient communication channels on processing of corporate social responsibility.
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