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International Journal of Customer Relationship Marketing and Management (IJCRMM)

International Journal of Customer Relationship Marketing and Management (IJCRMM)
Editor(s)-in-Chief: Riyad Eid (United Arab Emirates University, UAE)
Published: Quarterly
Copyright: ©2010
DOI: 10.4018/IJCRMM
ISSN: 1947-9247
EISSN: 1947-9255

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Description

The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.



Contents

Volume 11, Issue 2
Volume 11, Issue 1
Volume 10, Issue 4
Volume 10, Issue 3
Volume 10, Issue 2
Volume 10, Issue 1
Volume 9, Issue 4
Volume 9, Issue 3
Volume 9, Issue 2
Volume 9, Issue 1
Volume 8, Issue 4
Volume 8, Issue 3
Volume 8, Issue 2
Volume 8, Issue 1
Volume 7, Issue 4
Volume 7, Issue 3
Volume 7, Issue 2
Volume 7, Issue 1
Volume 6, Issue 4
Volume 6, Issue 3
Volume 6, Issue 2
Volume 6, Issue 1
Volume 5, Issue 4
Volume 5, Issue 3
Volume 5, Issue 2
Volume 5, Issue 1
Volume 4, Issue 4
Volume 4, Issue 3
Volume 4, Issue 2
Volume 4, Issue 1
Volume 3, Issue 4
Volume 3, Issue 3
Volume 3, Issue 2
Volume 3, Issue 1
Volume 2, Issue 4
Volume 2, Issue 3
Volume 2, Issue 2
Volume 2, Issue 1
Volume 1, Issue 4
Volume 1, Issue 3
Volume 1, Issue 2
Volume 1, Issue 1
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Mission

The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.

Journal Indices

Bacon's Media Directory
The Standard Periodical Directory
Ulrich's Periodicals Directory
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Testimonials and Reviews

“The International Journal of Customer Relationship Marketing and Management (IJCRMM) offers not only an important but also a critical platform for researchers, practitioners, entrepreneurs, policy makers, and educators to present and discuss their experiences and perspectives on important issues related to CRM and management. In this respect, the journal links between theoretical and practical approaches of customer relationship marketing and management to make a proactive contribution to the accumulated knowledge in these fields. The journal has a great potential and will help CRM (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.”

- Hatem El-Gohary, Bradford University School of Management, UK

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