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How Do We Accept Technology? The Effect of Individual Differences
Abstract
Individual factors and their effect on the rate of acceptance of technology is one of the most important research questions related to technology acceptance. Several theories have addressed the adoption of technology. The Technology Acceptance Model (TAM) has gained significant support and proved its success and reliability in both forecasting and interpreting behavior across a broad range of domains. Beliefs and attitudes represent the main constructs in TAM. However, a parallel line of research suggests that individual differences factors are important in the acceptance of technology. The aim of this paper is to examine a model presented by Agarwal and Prassad (1999) that combines both streams of research. The model demonstrates that the relationship between individual differences and information technology acceptance is mediated by the constructs of TAM. This paper examines the Agarwal and Prasad (1999) model through a case study from Egypt by assessing the effect of individual differences on the acceptance of using technology in teaching a course in the Certified Public Accounting (CPA) certification.
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