IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Creating and Maintain Privacy and Trust in an Online Trading Environment: A Case Study

Creating and Maintain Privacy and Trust in an Online Trading Environment: A Case Study
View Free PDF
Author(s): Séamus Hill (Hewlett Packard European Software Centre, Ireland) and Denise Melia (National University of Ireland, Ireland)
Copyright: 2006
Pages: 5
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch073
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

Creating and maintaining privacy and trust in electronic commerce when developing an online presence is critical if a company wishes to trade successfully via the web. Customers have expectations with regard to the privacy of details exchanged during a transaction. If these expectations are met then customer loyalty is the reward for businesses which successfully maintain privacy and in turn create trust amongst customers. This paper examines the approach used by Hewlet Packard to create and maintain privacy and trust amongst its customer bases and explores issues of creating and maintaining privacy and trust in electronic commerce when developing an online presence. The study used was a case study approach

Body Bottom