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An Empirical Study into the Effect of an Individual’s Learning Style on End-User Computer Satisfaction (EUCS): Taiwan

An Empirical Study into the Effect of an Individual’s Learning Style on End-User Computer Satisfaction (EUCS): Taiwan
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Author(s): Sonya Hsu (Southern Illinois University at Carbondale, USA), Ramendra Thakur (Southern Illinois University at Carbondale, USA), J. Michael Pearson (Southern Illinois University at Carbondale, USA) and Leon Cosby
Copyright: 2004
Pages: 6
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch146
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

This study investigate the impact an individual’s learning style, as moderated by age and gender, can influence his or her satisfaction with computer applications. We surveyed end users located in twenty multi-national firms based in Taiwan. Three hundred forty one usable surveys were obtained. The results suggest that individuals with different learning styles rank the five constructs of end user computer satisfaction (EUCS) differently. Our results also suggest that the variables gender and age do moderate the relationship between learning style and end user computer satisfaction.

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