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Inducing Consumer Trust Online: An Empirical Approach to Testing E-Commerce Interface Design Features

Inducing Consumer Trust Online: An Empirical Approach to Testing E-Commerce Interface Design Features
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Author(s): Volker Stix (Vienna University of Economics and Business Administration, Austria) and Juergen Reiner
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch012
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

Today’s Internet users are well aware of the risks that are present in cyberspace. Thus, to online merchants, gaining online trust from Internet users is more important than ever. Derived from the general definition for trust (Rousseau et al., 1998), online trust can be defined as an Internet user’s psychological state of risk acceptance based upon the positive expectations of the intentions or behaviors of an online merchant. Research has repeatedly identified online trust as a crucial factor for consumers’ purchase decisions online (Ang & Lee, 2000; Jarvenpaa, Tractinsky, & Saarinen, 1999; Teo, 2002). If consumers trust online merchants or have confidence in their reliability and integrity, they will feel more at ease in making purchases and disclosing sensitive information online. Therefore, the present success of millions of online merchants and the future of e-commerce depend on online trust.

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