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Measuring Consumer Shopping Oriented Web Site Success: A Motivation-Based Model

Measuring Consumer Shopping Oriented Web Site Success: A Motivation-Based Model
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Author(s): Edward J. Garrity (Canisius College, USA), Joseph B. O’Donnell (Canisius College, USA), Yong Jin Kim (State University of New York at Binghamton, USA) and G. Lawrence Sander (State University of New York at Buffalo, USA)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch020
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

The Technology Acceptance Model (TAM) has been widely used since the late 1980s to explain users’ acceptance and use of information technology (Keil et al., 1995). In particular, perceived usefulness and perceived ease of use have been demonstrated to be valid predictors of individual’s acceptance of organizational information systems or information technologies (Adams et al., 1992, Davis, 1989, Doll et al., 1998).

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