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Mobile Auctions: Will They Come? Will They Pay?

Mobile Auctions: Will They Come? Will They Pay?
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Author(s): Paul W. Forster (Hong Kong University of Science & Technology, Hong Kong) and Ya Tang (Hong Kong University of Science & Technology, Hong Kong)
Copyright: 2006
Pages: 5
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch211
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

This study explores mobile auction adoption intentions amongst online auction users. A survey was conducted in a leading online auction website in Hong Kong to investigate the attractiveness of a variety of m-auction features, intention to adopt, and willingness to pay among active users. In this paper we present a preliminary analysis of the 981 responses. The findings indicate that online auction users favor informational features over transactional features and display a general unwillingness to pay for m-auction services. The analysis finds significant differences in preferences between buyers and sellers, high and low auction usage, and men and women.

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