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Research Project for E-Commerce Adoption, Acceptance, and Prototyping in Abu Dhabi

Research Project for E-Commerce Adoption, Acceptance, and Prototyping in Abu Dhabi
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Author(s): Moh’d A. Radaideh (UAE University, United Arab Emirates) and Hassan M. Selim (UAE University, United Arab Emirates)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch096
ISBN13: 9781616921255
EISBN13: 9781466665347


The proliferation of Internet usage as a business environment is changing the way businesses structure their strategies and processes. The objective of this project is to specify the critical success/failure factors affecting the adoption of E-Commerce in the United Arab Emirates, particularly in the Abu-Dhabi as an example of Arabian Gulf countries. Another objective is to use the critical factors in proposing an E-Commerce prototype that suits that part of the World. Currently, the critical factors are being identified and assessed using the Technology Acceptance Model (TAM). The first phase of this project involves surveying the factors that affect the adoption and acceptance of E-Commerce, and administer questionnaires to identify the critical factors. Based on these factors, two models will be developed, one to address the E-Commerce adoption by businesses, and the second to address the E-Commerce acceptance by customers. Structural Equation Modelling (SEM) provides the theoretical foundation of the first phase. In the second phase, the critical factors are used to design and implement a Web-based E-Commerce model that will facilitate several activities such as; search for a product, making purchasing decision, and gathering pattern. The model will incorporate third-party authentication services to monitor vendors, and consumers.

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